As Creative Director at Privoro, I played a key role in shaping and communicating the company's vision: delivering security, privacy, and control in an ultra-connected, data-driven world. I led the creative direction for pioneering solutions that empower individuals to protect and control their devices and data, ensuring that our mission remained front and center in every aspect of our brand and messaging.

With pizza made from fresh ingredients, Peter Piper Pizza makes the whole family happy, no matter what. To show this we put a family in outrageous circumstances and showed how even in times of panic or despair, this pizza makes it impossible to be upset.

I concepted this campaign alongside a copywriter at Santy, a significant change of pace from the Peter Piper spots of the past.

I concepted and art directed a series of large posters to create awareness for upcoming children's classes at the art school. Using humor aimed at parents, the posters featured playful visual solutions that highlighted how the institute was preparing for the arrival of young students.

As Creative Director for Highline, a fiber broadband provider for rural communities in Michigan, I led the development of the brand from the ground up. This included naming, crafting the brand identity, designing and managing the website development, and producing all marketing materials. Highline was established to ensure that everyone, regardless of location, can participate in today’s ultra-connected, digital world, and my work was focused on bringing that mission to life through clear, compelling creative strategies.

“You do not want to touch atomic waste with your bare hands" was front and center in our minds when conceptualizing these print ads for Central Research Laboratories, promoting a robotic arm designed for handling waste barrels. Inspired by the eerie aesthetics of the Universal Monsters era, I collaborated with an incredible photographer, using dramatic uplighting to reinforce the message.

For a local Minneapolis flower shop's awareness spot, I concepted and art directed a quirky, lighthearted (with a touch of creepy) commercial that emphasizes how everything sounds better with flowers—no matter the situation. Set to air on local access TV, the ad humorously contrasts unsettling scenarios with the bright, uplifting presence of flowers, driving home the message that flowers can make even the worst news feel a little more charming.

I developed a small space ad campaign for an exclusive investment firm that caters to a select group of high-net-worth clients. The campaign’s strategy focused on using long, witty headlines and intentionally stuffy art direction to stand out. The humor in the headlines was designed to grab attention and create a memorable impression, while emphasizing the firm’s unique approach—focusing all their attention on just a few millionaire clients, ensuring personalized, high-quality service.

For Wilderness Inquiry, I developed a full-spread awareness ad campaign that highlights their mission to connect people of all abilities through shared outdoor adventures. The campaign focused on showcasing how able-bodied and physically challenged individuals partner equally on wilderness trips, breaking down barriers and fostering inclusivity. Through powerful visuals and storytelling, the campaign emphasized the organization's commitment to ensuring that people of all ages, backgrounds, and abilities can equitably experience the joy and benefits of nature.

I created a series of brand reinforcement posters that reframed working out as a way to lose life's troubles, focusing on the mental benefits rather than just physical results. Each poster told a story of how exercise can serve as a form of mindfulness and meditation, helping people escape stress and find clarity.